GIRT supports study on negotiation strategies and tactics in the Indo-German Context

Dear friends of India,
Dear friends of Germany,

IIM Bangalore together with University of St. Gallen is conducting a study with an online-questionnaire regarding „Negotiation Strategies & Tactics in the Indian-German Context“. The study addresses an important business matter and is undertaken with support of GIRT. It is unique in that it attempts to bring face to face the „German“ view and the „Indian“ view of a number of important points during a typical business negotiation. Hence, the results can be very helpful – both retrospectively and forward looking. I request your support of this study, which will also promote GIRT’s visibility in the field.

The same team of scientists has already published an interesting study ( ) on „Market Entry Challenges for Swiss Companies“ with interesting results.

Prof. Roger Moser, who supervises the study, has told me that he believes it will take half an hour of your time to run through the online-questionnaire. The attached e-mail gives you two links to select from: one, if you want to contribute from a „German“ point of view, the other one, if you want to participate from an „Indian“ point of view.

Prof. Moser has also offered to present the results at one of your GIRT meetings.

Best regards,

Dr. Andreas Waldraff
Chairman, German-Indian Round Table

Study: Negotiation Strategies & Tactics in the German-Indian Context / Verhandlungsstrategien und -taktiken im Deutsch-Indischen Kontext
Dear Sir or Madam
Negotiations have always been a critical part when doing business. In a globalized world, however, business negotiations enter a new dimension. This makes negotiations even more complex. Our study examines which negotiation strategies and tactics in the Indian-German context work best, integrating experiences and perceptions from Indian and German/Swiss managers.
We therefore would like to invite you to participate in this study reflecting upon your expertise and experiences in the Indian-German business context.
The questionnaire takes around 25-35 minutes. It covers the brief evaluation of four basic negotiation strategies and in more detail the appropriateness of five out of ten randomly assigned negotiation tactics in the Indian-German context in order to minimize your time investment.
All participants receive an exclusive summary of the study results not only for five but all ten evaluated negotiation tactics!
This is a joint research project of the University of St. Gallen, EBS Business School and IIM Bangalore kindly supported by the German-Indian Round Table.
For any questions, please feel free to contact Mr. Carl Cohrssen (
The online survey is accessible until April 27th, 2012 through one of the following two links:   (Link zur Studie in Deutsch mit Deutscher/Schweizer Perspektive)   (Link to Study in English evaluating the Indian Perspective)
Each participant only needs to fill in one of the two questionnaires based on her/his origin.
We thank you very much for your support.
Kind regards

Dr. Roger Moser
India Competence Center, University of St. Gallen, Switzerland
Strategy & SCM, Indian Institute of Management Bangalore, India

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