In the name of GIRT Hamburg, and also personally, I would like to extend you and your dear ones our very best wishes for a healthy & prosperous New Year 2014.
I would also like to take this opportunity to invite you to our next meeting that takes place on Monday, 20th January 2014. We will have the pleasure of listening to a talk by Dr. Henning Marwege, Managing Director of Camfil Power Systems GmbH in Bremen and Board member of Camfil India. Camfil is internationally working in the fields of air filtration and power plant components with headquarters in Sweden. Dr. Marwege is responsible for the Camfil branch in Bremen and is active in India since 1998.
Dr. Marwege will talk about “Camfil’s Way to India”. The talk covers topics such as mode of entry/operation (licensing, JV or wholly-owned subsidiary). In his own words: “It also describes production models by means of 100% sub-contracting, lease and operate as well as own and operate. Life in India with headache, frustration, patience and plenty of success.” This sounds very exciting and promises a motivating inauguration of the new year.
GIRT Hamburg and Bremen Chamber of Commerce invite to an insightful event on 21st Nov. 2013
Photo courtsey: Ministry of Rural Development, Govt. of India
Latest data suggest that India is again set on a growth track. Away from media limelight India’s hinterland has emerged as a key driver of economic growth. A recent report in the Economic Times (4th October 2013) said, “India Inc’s rural champions have probably never had it so good”. “At a time when the rest of India Inc is either groaning under heavy debt or struggling to sell in a sluggish market,” the report said, “companies with heavy rural focus are literally licking their lips in anticipation of a surge in demand in India’s villages and towns.” The news items also quoted a Deutsche Bank report saying that “years of above-average rainfall have increased rural prosperity and stock markets have responded by pushing up prices of companies with a strong rural presence.”
After consulting the General Consulate of India in Hamburg Germany and other local stakeholders, the Renewable Energy Hamburg Cluster Agency prepared the three day “India Hamburg Smart Cities und Renewable Energy Convention” in connection with the India Week Hamburg 2013 for you.
The “Hidden Champions” and the India Challenge: Market Entry and Cultivation Strategies for German “Mittelstand”
India has emerged as an important powerhouse of economic growth with global ramifications. An emerging and aspiring middle class, remarkable technological capabilities, integration in the global governance structures, and a supportive demographic structure coupled with the enormous need for modernization and upgrading of the country’s physical infrastructure provide an unparalleled avenue of economic growth for many coming decades. The “hidden champions” consisting of the renowned German “Mittelstand” (small and mid-sized firms) can participate in this growth story and help shape the Indian dream for “inclusive growth”. However, the long-term opportunities of engaging India seem too daunting for many a “hidden champion” owing to both real and perceived challenges in overcoming bureaucratic and market hurdles. At the same time, German firms would be ill-advised to ignore this market and leave the growth to their rivals from other (emerging market) multinationals.