Indien bietet mit seinen 1,2 Mrd. Einwohnern und der wachsenden Wirtschaft einen interessanten Markt für deutsche Firmen. Für interessierte Unternehmer gibt es auf Bundes- und Europaebene eine Vielzahl von Programmen zur Unterstützung beim Markteintritt.
The “Hidden Champions” and the India Challenge: Market Entry and Cultivation Strategies for German “Mittelstand”
India has emerged as an important powerhouse of economic growth with global ramifications. An emerging and aspiring middle class, remarkable technological capabilities, integration in the global governance structures, and a supportive demographic structure coupled with the enormous need for modernization and upgrading of the country’s physical infrastructure provide an unparalleled avenue of economic growth for many coming decades. The “hidden champions” consisting of the renowned German “Mittelstand” (small and mid-sized firms) can participate in this growth story and help shape the Indian dream for “inclusive growth”. However, the long-term opportunities of engaging India seem too daunting for many a “hidden champion” owing to both real and perceived challenges in overcoming bureaucratic and market hurdles. At the same time, German firms would be ill-advised to ignore this market and leave the growth to their rivals from other (emerging market) multinationals.
„Wegen gestiegener Lohnkosten und einem auslaufenden Mietvertrag schließt das Hamburger Biotechunternehmen Evotec seine indische Tochterfirma. Alle noch laufenden Projekte sollen bis Ende September beendet sein.“
India finds itself in a precarious situation. While the lack of efficient and effective mediums of mobility for public-at-large outside metropolitan cities continues to cause loss of productivity and stifle economic growth in a considerable manner; the economic growth in major urban centres and the resultant growth of passenger vehicles and two-wheelers is leading to heavy traffic jams and pollution, again causing loss of productivity and chocking of economic growth. This article argues that a viable solution to these entwined and complex challenges lies in implementing “smart mobility” solutions. This could prove to be the next growth driver and present immense opportunities for Indo-German collaboration, in both private and public sectors. […]