Between August 2012 and July 2013 Indian firms continued to scale up their investments in Germany. We could observe some significant investment projects in the reporting period. Seeking access to technology and patent portfolios is increasingly driving Indian investments in Germany even as Indian firms try to augment their in-house R&D capabilities in order to compete on innovation. On the flip side, Indian firms often struggle to integrate themselves in the local eco-system and to fully benefit from the national, regional, and sectoral innovation systems in Germany.
Indien hat in den vergangenen Jahren zunehmende Anerkennung als aufstrebende Großmacht erfahren. Zusammen mit Ländern wie China, Brasilien und Südafrika wird Indien immer stärker in internationale Entscheidungsprozesse eingebunden. In wichtigen Fragen des globalen Regierens kann das Land allein schon aufgrund der Größe seiner Bevölkerung nicht mehr ignoriert werden. Auch die indische Außen- und Wirtschaftspolitik ist immer globaler ausgerichtet. Doch inwieweit ist Indien tatsächlich zum Global Player herangewachsen? Inwieweit ist Neu Delhi bereit, in unterschiedlichen Politikbereichen Verantwortung zu übernehmen und mit internationalen Partnern zu kooperieren? Wie sieht Indien die Welt und welche Rolle spielt die indische Wirtschaft in der globalen Positionierung des Landes? Diese und andere Fragen werden WissenschaftlerInnen des GIGA Institut für Asien-Studien und der TU Harburg in der Reihe GIGA Forum analysieren und mit den BesucherInnen diskutieren.
GIGA German Institute of Global and Area Studies
Neuer Jungfernstieg 21
11.09.2013, 18.00 Uhr – 19.30 Uhr
New publication from the Institute for Technology and Innovation Management, Hamburg University of Technology (TUHH)
Title: Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products
Authored by: Rajnish Tiwari and Cornelius Herstatt
Publication date: March 2012
This study builds on the authors‘ previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some “emerging economies” like China and India call for a reassessment of the appropriateness of the “conventional wisdom” that had held true until recently. While our previous study had built a theoretical background the lead market model by introducing new elements, and doing away with certain others, with the help of two in-depth case studies, the purpose of the present study is to specifically assess India’s potential as a lead market for cost-effective frugal innovations.
The study crystallizes the inherent characteristics of frugal innovations, their development process and market success in the domestic and overseas markets by analyzing four successful product innovations from selected industries in India. The factors identified thus are then incorporated in the theoretic model to derive propositions about India’s lead market potential. Whereas affordability and economies of scale have traditionally constituted the primary concern for frugal innovations, an increasing shift towards “value proposition” is identified. Intensifying competition and growing customer aspirations are changing the nature of frugal innovations. The hitherto unserved customer demands attractive designs and modern technologies to come out of his shell of “non-consumption”. Our research confirms that frugal innovations can benefit end-consumers and firms, simultaneously. Better-designed products also have positive impact on the lead market potential, creating a virtuous cycle. The study also discovered that the increasing need for sophistication coupled with continued cost pressures is shifting the product development processes into the domain of “open global innovation”, which also helps reduce the negative country-of-origin effects faced by developing countries. The research would have implications for location decisions in setting up global innovation/R&D activities.
Keywords: Lead Markets; Frugal Innovations; India; Bottom of the Pyramid; Global Innovation; Open Innovation; Emerging Economies.
In an article titled „The horizon vocabulary“ journalist D. Murali of The Hindu Business Line, a renowned newspaper from India, recommends reading an article („Investment Destination Germany: Chances & Challenges for Indian Firms„) written by Rajnish Tiwari, Head of German-Indian Round Table in Hamburg:
Investment opportunities in Germany
In a significant contrast to their Chinese counterparts, Indian firms have so far tended to prefer developed Western countries for their investments, notes Rajnish Tiwari, Head of the German-Indian Round Table (GIRT) in Hamburg. Germany, along with the US and the UK, has emerged as a primary target for Indian FDI, he adds, in Investment destination Germany: Chances & challenges for Indian firms (www.ssrn.com). “With its established technological prowess, high-quality infrastructure and reliable institutional set-up, Germany is regarded as an excellent investment target by many Indian firms in their pursuit of newest technologies and commercially viable cutting-edge innovations,” Tiwari reasons.
The paper concedes that, since many Indian companies prefer to channelise their FDI projects to Germany through their existing domestic subsidiaries or through their daughter concerns in other European countries, the official data fail to capture the true extent of Indian engagement in Germany.
Tiwari urges Indian firms, therefore, to take advantage of Germany’s excellent physical infrastructure and technological know-how, including in the eastern part, while combining it with their own strengths in production, marketing, low-cost engineering, and business model innovations. Provides pointers that you may like to explore in detail.
Source: The Hindu Business Line, 11.02.2012
Direct link to the paper in question:
In its publication „Reserve Bank of India Occasional Papers“ (Vol. 32. No. 1, Summer 2011) India’s central bank has published a review of the book „The Rise of Indian multinationals: Perspective of Indian Outward Foreign Direct Investment“, edited by Karl P. Sauvant and Jaya Prakash Pradhan with Ayesha Chatterjee and Brian Harley (Palgrave MacMillan: New York), 2010; pp 284, £90.
The review also includes a chapter on Indian investments in Germany. The reviewer Arvind K. Jha (Assistant Adviser, Department of Economic and Policy Research, Reserve Bank of India, Mumbai) writes:
„Chapter 8 on ‘The Emergence of Indian Multinationals: An Empirical Study of Motives, Current Status, and Trends of Indian Investment in Germany’, by Rajnish Tiwari and Cornelius Herstatt, presents the results of a empirical survey conducted among Indian subsidiaries operating in Germany. Survey brings out the fact that the majority of Indian companies investing in Germany are from service sectors like software and IT industry (more than half of Indian companies), pharmaceuticals and the automotive industry. Important factors behind the Indian OFDI to Germany are long tradition of economic relations between these two countries, proximity to their customers and suppliers, large access to German market and availability of skilled labour. Another interesting finding of this survey study is that Indian MNEs are net job creators in the Germany. The study also finds that Indian subsidiaries have generally performed well and look forward to strengthen their operational presence in Germany, including research and development activities. However, the survey also highlights the challenges, including cross-cultural issues, being faced by Indian MNEs in Germany.“
Source: Reserve Bank of India