Einladung zum German-Indian Round Table in Hamburg am 10. Sept 2012

Sehr geehrte Damen und Herren,
liebe Freunde des German-Indian Round Table Hamburg,

wir laden Sie recht herzlich zum nächsten Treffen des German-Indian Round Table (GIRT) in Hamburg ein. Das erste Treffen nach der Sommerpause findet abweichend nicht am ersten sondern am zweiten Montag, also am 10. September, zur gewöhnlichen Zeit ab 18:30h im Hotel Baseler Hof (Esplanade 11, 20354 Hamburg) statt.

Diesmal wollen wir Ihnen die Ergebnisse einer Studie durch TU Hamburg-Harburg vorstellen, die die Forschungs- und Entwicklungsaktivitäten ausgewählter deutscher Unternehmen in Indien untersucht hat. Herr René Neukirchner hat sich die Innovationsstrategien der Unternehmen BASF, Bosch, Daimler, SAP und Siemens in Bezug auf Indien näher angeschaut. Dabei  ist er der Fragestellung nachgegangen, welche Projekte werden von den ausgewählten Großunternehmen vor Ort in Indien verfolgt und in welchem Maße werden lokale Kooperationen eingegangen, um Marktgerechte Produkte zu entwickeln und technologisches Risiko zu reduzieren. Wir freuen uns, dass Herr Neukirchner die Ergebnisse dieser Studie persönlich vorstellen wird.

Neben diesem Vortrag berichten wir über aktuelle Entwicklungen im deutsch-indischen Kontext und auch über die Planungen der India Week 2013. Wie üblich gibt es ausreichend Zeit zur Diskussion und zum Austausch mit anderen Teilnehmern.

Wir würden uns freuen, Sie auf dem GIRT-Treffen begrüßen zu dürfen. Angesichts der begrenzten Raumkapazität ist eine verbindliche Voranmeldung via E-Mail (tiwari@tuhh.de) bis zum 5. September 2012 notwendig. Angenommene Anmeldungen werden von uns einzeln bestätigt. Die Teilnahme ist kostenfrei. Bitte beachten Sie, dass GIRT-Treffen einen „Stammtisch“-Charakter haben. Teilnehmer zahlen ihre Speisen und Getränke selbst. Bei Rückfragen stehen wir Ihnen natürlich gerne zur Verfügung.

Beste Grüße
Rajnish Tiwari

Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products

New publication from the Institute for Technology and Innovation Management, Hamburg University of Technology (TUHH)

Title: Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products
Authored by: Rajnish Tiwari and Cornelius Herstatt
Publication date: March 2012
Download: http://www.global-innovation.net/publications/PDF/Working_Paper_69.pdf

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Abstract

This study builds on the authors‘ previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some “emerging economies” like China and India call for a reassessment of the appropriateness of the “conventional wisdom” that had held true until recently. While our previous study had built a theoretical background the lead market model by introducing new elements, and doing away with certain others, with the help of two in-depth case studies, the purpose of the present study is to specifically assess India’s potential as a lead market for cost-effective frugal innovations.

The study crystallizes the inherent characteristics of frugal innovations, their development process and market success in the domestic and overseas markets by analyzing four successful product innovations from selected industries in India. The factors identified thus are then incorporated in the theoretic model to derive propositions about India’s lead market potential. Whereas affordability and economies of scale have traditionally constituted the primary concern for frugal innovations, an increasing shift towards “value proposition” is identified. Intensifying competition and growing customer aspirations are changing the nature of frugal innovations. The hitherto unserved customer demands attractive designs and modern technologies to come out of his shell of “non-consumption”. Our research confirms that frugal innovations can benefit end-consumers and firms, simultaneously. Better-designed products also have positive impact on the lead market potential, creating a virtuous cycle. The study also discovered that the increasing need for sophistication coupled with continued cost pressures is shifting the product development processes into the domain of “open global innovation”, which also helps reduce the negative country-of-origin effects faced by developing countries. The research would have implications for location decisions in setting up global innovation/R&D activities.

Keywords: Lead Markets; Frugal Innovations; India; Bottom of the Pyramid; Global Innovation; Open Innovation; Emerging Economies.

“India – A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies”

The Institute for Technology and Innovation Management at Hamburg University of Technology (TUHH) publishes a new working paper on the topic: “India – A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies“. The paper is authored by Rajnish Tiwari and Cornelius Herstatt (Working Paper 67, January 27th, 2012).

Abstract
India has emerged as a vibrant and versatile source for cost effective, “disruptive innovations” of various varieties. Price-sensitive consumers in a large and growing market keep inducing firms to apply “frugal engineering” for creating affordable products and services without compromising excessively on quality. Because, as The Economist asserts: “Frugal does not mean second-rate”. Such innovations are characterized by high affordability, robustness, and “good enough” quality in a volume-driven market. Resource constraints motivate firms and entrepreneurs to think out-of-the-box. The trick lies in creating solutions that are able to circumvent given environmental constraints in a cost effective way. India’s large and enormously young population faced with limited budgets, but well-endowed with high aspirations, provides an ideal experiment ground for many firms. Solutions created for the Indian market are often suitable for other developing countries in Asia, Africa and Latin America that frequently face similar socio-economic conditions. In some instances they succeed even in developed country markets by enabling significant cost reductions. This emergence as a hub for “frugal innovations” possibly suggests a “lead market” role for India.
On the other hand, lead markets, as understood today, are characterized by high per capita income, great customer sophistication and high quality infrastructure. Such assumptions imply that lead markets, almost by default, can only exist in economically developed countries because only they can finance the development effort. Using two anchor-cases of product innovations aimed at price-sensitive segments in India we generate preliminary evidence to challenge some of the core assumptions of the “lead market” theory and propose that lead markets can emerge in developing countries too because market attractiveness (e.g. volume of demand, export possibilities) and technological capabilities are able to offset many other deficiencies. The supposed absence of customer sophistication is channelized into a challenge for supplier-side sophistication to design cost effective, “good enough” solutions (“low-cost, thin-margin”) that can meet the aspirations of consumers in a highly competitive market. In order to master this challenge companies need access to a competent and sufficiently large technical base with first-hand knowledge of the ground situation of targeted customer groups (“social capital”).
Keywords: Lead Markets; India; Frugal Innovations; Frugal Engineering; Disruptive Innovations; National Innovation System; Sectoral Innovation System.

Besuch aus Indien: Für die Forschung nach Harburg

Auszug aus: Hamburger Abendblatt, 5.12.2012

TU Hamburg-Harburg

Besuch aus Indien: Für die Forschung nach Harburg

Hamburg. Prof. Heinz Herwig ist voll des Lobes: Sein Gast sei „sehr engagiert, kreativ und vielseitig“; ein meisterhafter Theoretiker, mit dem sich philosophische Gespräche führen ließen – und der gleichzeitig immer den praktischen Nutzen wissenschaftlicher Ideen im Blick habe. Kurz: „Er ist einfach gut.“ Der so Gelobte sagt, er wolle seinen Horizont erweitern, seine „Unwissenheit überwinden“, wie er sich ausdrückt. Er, der Spitzenforscher, der schon in 15 Ländern geforscht hat.

Shripad Mahulikar, 43, kommt aus Indien, er ist zum vierten Mal zu Gast am Institut für Thermofluiddynamik der Technischen Universität Hamburg-Harburg (TUHH). Ein Jahr lang wird der Ingenieurwissenschaftler hier Studenten unterrichten und mit Institutsleiter Herwig über Wärmeübertragung in Mikrosystemen wie Computerchips forschen. Zehn wissenschaftliche Texte haben die beiden gemeinsam veröffentlicht, seit Mahulikar 2003 erstmals in Harburg forschte.

Der Inder steht beispielhaft für die Mischung aus Bescheidenheit, Offenheit und Ehrgeiz, mit dem Forscher seines Heimatlandes im weltweiten Wettstreit der Wissenschaftsnationen an die Spitze drängen.

[Weiter lesen auf abenblatt.de]