Schlagwort-Archive: India

Indo-German Trade Continues its Dream Run in 2011

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The bilateral trade volume in calendar year 2011 is estimated to have stood at €18.4 billion, up from €15.5 billion in 2010, thereby registering a staggering growth of 18.7%. The growth in bilateral exports and imports outperformed the overall growth in Germany’s trade with the rest of the world. While Germany’s exports to India grew by 17.1% on yearly basis and stood at €10.87 billion, the imports grew by 20.2% reaching €7.5 billion.

Read the complete report titled „Indo-German Trade Continues its Dream Run in 2011: Bilateral business defies financial crisis and economic slowdown„.

Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products

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New publication from the Institute for Technology and Innovation Management, Hamburg University of Technology (TUHH)

Title: Frugal Innovations for the ‘Unserved’ Customer: An Assessment of India’s Attractiveness as a Lead Market for Cost-effective Products
Authored by: Rajnish Tiwari and Cornelius Herstatt
Publication date: March 2012
Download: http://www.global-innovation.net/publications/PDF/Working_Paper_69.pdf

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Abstract

This study builds on the authors‘ previous work, which had questioned the validity of certain assumptions of the lead market theory in the face of changing ground realities in a globalized world. Sustained economic growth and proven technological capabilities in some “emerging economies” like China and India call for a reassessment of the appropriateness of the “conventional wisdom” that had held true until recently. While our previous study had built a theoretical background the lead market model by introducing new elements, and doing away with certain others, with the help of two in-depth case studies, the purpose of the present study is to specifically assess India’s potential as a lead market for cost-effective frugal innovations.

The study crystallizes the inherent characteristics of frugal innovations, their development process and market success in the domestic and overseas markets by analyzing four successful product innovations from selected industries in India. The factors identified thus are then incorporated in the theoretic model to derive propositions about India’s lead market potential. Whereas affordability and economies of scale have traditionally constituted the primary concern for frugal innovations, an increasing shift towards “value proposition” is identified. Intensifying competition and growing customer aspirations are changing the nature of frugal innovations. The hitherto unserved customer demands attractive designs and modern technologies to come out of his shell of “non-consumption”. Our research confirms that frugal innovations can benefit end-consumers and firms, simultaneously. Better-designed products also have positive impact on the lead market potential, creating a virtuous cycle. The study also discovered that the increasing need for sophistication coupled with continued cost pressures is shifting the product development processes into the domain of “open global innovation”, which also helps reduce the negative country-of-origin effects faced by developing countries. The research would have implications for location decisions in setting up global innovation/R&D activities.

Keywords: Lead Markets; Frugal Innovations; India; Bottom of the Pyramid; Global Innovation; Open Innovation; Emerging Economies.

„Indo German Etiquette: Explicitness of communication in Germany“

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Source: http://www.indiadayshannover.com/?page_id=177

The advice of the week 7 / 2012

Explicitness of communication in Germany

With intensifying Indo-German economic relations there is an increasing number of Indian visitors to Germany and while there is considerable literature preparing Germans to visit India, there is some lack of socio-cultural information to prepare Indian professionals visiting Germany.

Rajnish Tiwari GIRT Hamburg

One of the foremost important things, apart from punctuality of time, which I would recommend to take into account while visiting Germany, is to make use of explicit communication as far as possible. For example, in India it is sometimes considered superficial to say by words “thank you” and “sorry” for small things. The reason is mostly not arrogance. Rather, many Indians believe that emotions such as gratefulness are best conveyed by one’s gestures and not by mere words. On the other hand, in a society like Germany, where people are traditionally used to explicit communication, saying “thank you” and “sorry” is considered polite and even necessary as unequivocal recognition of the other person’s efforts or the (inadvertent) trouble caused to him.

Explicit communication is also useful in culinary matters as your German hosts would generally assume that your “no” to more food is really meant as a “no” and would refrain from what they think would be unwarranted insistence. In short, don’t be overformal and convey your feelings, wherever feasible, in a direct manner.

The Hindu Business Line recommends reading „GIRT“ article

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In an article titled „The horizon vocabulary“ journalist D. Murali of The Hindu Business Line, a renowned newspaper from India, recommends reading an article („Investment Destination Germany: Chances & Challenges for Indian Firms„) written by Rajnish Tiwari, Head of German-Indian Round Table in Hamburg:

Investment opportunities in Germany

In a significant contrast to their Chinese counterparts, Indian firms have so far tended to prefer developed Western countries for their investments, notes Rajnish Tiwari, Head of the German-Indian Round Table (GIRT) in Hamburg. Germany, along with the US and the UK, has emerged as a primary target for Indian FDI, he adds, in Investment destination Germany: Chances & challenges for Indian firms (www.ssrn.com). “With its established technological prowess, high-quality infrastructure and reliable institutional set-up, Germany is regarded as an excellent investment target by many Indian firms in their pursuit of newest technologies and commercially viable cutting-edge innovations,” Tiwari reasons.

The paper concedes that, since many Indian companies prefer to channelise their FDI projects to Germany through their existing domestic subsidiaries or through their daughter concerns in other European countries, the official data fail to capture the true extent of Indian engagement in Germany.

Tiwari urges Indian firms, therefore, to take advantage of Germany’s excellent physical infrastructure and technological know-how, including in the eastern part, while combining it with their own strengths in production, marketing, low-cost engineering, and business model innovations. Provides pointers that you may like to explore in detail.

Source: The Hindu Business Line, 11.02.2012

Direct link to the paper in question:
http://www.global-innovation.net/team/tiwari/PDF/Tiwari_BusinessGuide_2011.pdf

Book Review: The Rise of Indian Multinationals: Perspective of Indian Outward Foreign Direct Investment

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In its publication „Reserve Bank of India Occasional Papers“ (Vol. 32. No. 1, Summer 2011) India’s central bank has published a review of the book „The Rise of Indian multinationals: Perspective of Indian Outward Foreign Direct Investment“, edited by Karl P. Sauvant and Jaya Prakash Pradhan with Ayesha Chatterjee and Brian Harley (Palgrave MacMillan: New York), 2010; pp 284, £90.

The review also includes a chapter on Indian investments in Germany. The reviewer Arvind K. Jha (Assistant Adviser, Department of Economic and Policy Research, Reserve Bank of India, Mumbai) writes:

„Chapter 8 on ‘The Emergence of Indian Multinationals: An Empirical Study of Motives, Current Status, and Trends of Indian Investment in Germany’, by Rajnish Tiwari and Cornelius Herstatt, presents the results of a empirical survey conducted among Indian subsidiaries operating in Germany. Survey brings out the fact that the majority of Indian companies investing in Germany are from service sectors like software and IT industry (more than half of Indian companies), pharmaceuticals and the automotive industry. Important factors behind the Indian OFDI to Germany are long tradition of economic relations between these two countries, proximity to their customers and suppliers, large access to German market and availability of skilled labour. Another interesting finding of this survey study is that Indian MNEs are net job creators in the Germany. The study also finds that Indian subsidiaries have generally performed well and look forward to strengthen their operational presence in Germany, including research and development activities. However, the survey also highlights the challenges, including cross-cultural issues, being faced by Indian MNEs in Germany.“

Source: Reserve Bank of India
http://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=2490